3 Top Design Tips for Your Letterbox Marketing Campaign

Designing an effective leaflet for letterbox marketing is, as we’ve mentioned, a scientific art. You won’t be able to ‘wow’ prospective buyers by that little thing you made in Paint. No, you’ll need a professional designer for the job, who knows exactly how to get your message across effectively. Designers are also perfectly objective and this is an important quality as you want to entice prospective customers and who better to have to do that than someone who will come up with a design aimed at an audience who may not know about your brand. In this post, we look at 3 top tips for designing the perfect leaflet for letterbox marketing.

Stand Out From The Crowd

Trends come and go, and one trend a lot of people follow is to just jump on a bandwagon and have a generic look and feel of a leaflet that could be just about any other companies. You don’t want to do that. In fact, you want your leaflet to be completely different and grab readers attention. Choose your colors, fonts, and imagery very carefully as these elements are what makes a lasting impression.

Say the Necessary

Avoid stuffing your flyer with paragraphs of information that will force readers to put it down. Keep the copy clear and succinct – this will ensure your prospective customer is not bogged down with too much information that they anyway don’t have the time for reading. A good rule of thumb is to have 3 major important points featured on your leaflet. It is also very important to include your business contact details, otherwise, how will the reader know how to get to you?

Include a Catchy Call To Action

Also referred to as a CTA, this basically just means include a phrase that prompts your prospective customers to do a certain action. Whether it is to like your page on Facebook or give you a call, a clear call to action must always be included in your letterbox marketing campaigns. Otherwise, how will the customer know what exactly it is you are wanting them to do with this information you have given them?

Our bonus tip here is to always call in professionals, they have done the work before and know what is important and what works when it comes to designing an effective leaflet. If you are working on brand awareness, this will be the first image of your company a prospective customer will see – it only makes sense that the message is clear, concise, enticing and professional!

Image source: Creative Market

We hope you’ve found the information interesting and helpful. Let us know of any lessons you’ve learned from previous letterbox marketing campaigns in the comment section below.

6 Easy Steps for Planning a Successful Letterbox Marketing Campaign

Planning and running a successful letterbox marketing campaign takes a bit of thinking. All your marketing efforts should be geared towards gaining more customers, and if you don’t have a set goal in mind, you’ll end up shooting in the dark, not knowing if your efforts were at all rewarding. In this post, we look at 6 simple steps you should take before throwing money into letterbox marketing.

#1 Identify Your Customers

You should have a very clear idea of who your customers are, where they live, what products they usually buy, and their ages and gender. This information will affect where you will focus delivering your leaflets, and of course what the leaflets would end up looking like. You probably won’t have a picture of a baby on your leaflet if your ideal customers are teenagers.

#2 Use a Trusted Delivery Firm

You don’t want to just get anyone to do the footwork for your campaign. Use someone who has solid practices and references in place that will ensure your message is delivered timeously and at the right addresses.

#3 Get a Timing Plan in Place

Discuss this with the firm – make sure everyone is on the same page and that delivery will take place at the best possible times. These times should be set in stone and signed off way ahead of campaign rollout.

#4 Use Professional Designers and Copywriters

So, you have paint and you’ve written a couple of things before and that should be enough. No, it won’t. Remember, you want your message to jump out at the customer, grab their attention and get them to you as soon as possible. Hiring professionals to plan the actual design and content could mean the difference between succeeding and failing.

#5 Keep Track of Reaction

Ensure your leaflet includes contact details and ask customers where they heard of you. Keep a record of all the information so that you can measure whether your efforts were successful or not. This should also be handy if you plan on running another campaign where previous lessons learned will guide you in planning a better one.

These are very simple, basic tips that any business owner can follow with ease. We hope however that you have found the information helpful, and that you will consider running your own letterbox marketing campaign one of these days!

Letterbox Marketing for Dummies: 4 Facts You Should Know About Letterbox Marketing

Letterbox marketing is as simple as drawing up a flyer with some catchy words and bright attention grabbing colors, popping it in every mailbox you can find, and there you go, right? Wrong. A lot of thought is involved in planning a successful letterbox marketing campaign. Besides, you really want to grab the recipient’s attention and keep them from just chucking your leaflet into their bin. In this post, we look at 4 interesting facts about letterbox marketing that should shed some light on this marketing method.

1. Letterbox Marketing is Effective

Did you know that at least 79% of people who receive a leaflet in their mailbox will read the contents, keep it for at least 2 days, and maybe even pass it on to a neighbor, relative or friend who might be interested in the product or service advertised?

2. Letterbox Marketing Leads to Conversions

Tracking and tracing your marketing efforts is part of the deal, otherwise, how would you know if you are marketing effectively? Researchers have found that a staggering 48% of recipients respond to leaflets received in the post by visiting the store in question.

3. Paper is More Expensive Than Digital

Printing costs can bump your overall marketing budget, but it may well be worth it to increase your reach and brand awareness. Research done shows that 78% of consumers glance through leaflets and that at least 23% of them read them properly. At the end of the day, it is worth it to pay a little bit more to get yourself out there.

4. Efficiency of Letterbox Marketing Compared to Other Advertising Methods

Did you know that 47% of people who receive a leaflet in the mail is more than likely going to convert into a paying customer? Compared to other advertising methods, this rate is fair, as printing costs are fairly low when compared to video, television and PR services.

Image source: Essex Distribution

Taking the abovementioned figures into account, it is very easy to see why a lot of businesses is still using this traditional form of advertising. Now that you know the facts, do you think letterbox marketing is something that your business could benefit from? Let us know your thoughts and questions in the comment section below.