Planning and running a successful letterbox marketing campaign takes a bit of thinking. All your marketing efforts should be geared towards gaining more customers, and if you don’t have a set goal in mind, you’ll end up shooting in the dark, not knowing if your efforts were at all rewarding. In this post, we look at 6 simple steps you should take before throwing money into letterbox marketing.
#1 Identify Your Customers
You should have a very clear idea of who your customers are, where they live, what products they usually buy, and their ages and gender. This information will affect where you will focus delivering your leaflets, and of course what the leaflets would end up looking like. You probably won’t have a picture of a baby on your leaflet if your ideal customers are teenagers.
#2 Use a Trusted Delivery Firm
You don’t want to just get anyone to do the footwork for your campaign. Use someone who has solid practices and references in place that will ensure your message is delivered timeously and at the right addresses.
#3 Get a Timing Plan in Place
Discuss this with the firm – make sure everyone is on the same page and that delivery will take place at the best possible times. These times should be set in stone and signed off way ahead of campaign rollout.
#4 Use Professional Designers and Copywriters
So, you have paint and you’ve written a couple of things before and that should be enough. No, it won’t. Remember, you want your message to jump out at the customer, grab their attention and get them to you as soon as possible. Hiring professionals to plan the actual design and content could mean the difference between succeeding and failing.
#5 Keep Track of Reaction
Ensure your leaflet includes contact details and ask customers where they heard of you. Keep a record of all the information so that you can measure whether your efforts were successful or not. This should also be handy if you plan on running another campaign where previous lessons learned will guide you in planning a better one.
These are very simple, basic tips that any business owner can follow with ease. We hope however that you have found the information helpful, and that you will consider running your own letterbox marketing campaign one of these days!